Film Historian Wheeler Winston Dixon helps NPR’s Monkey See put some of the classiest recent trailers in context:
“The shots are shorter and shorter and shorter, and more fragmented,” Dixon says. “There have been a number of studies that demonstrate that the average length of a shot in a film have been shrinking every single year, because audiences absorb information faster — and there’s also a sense that you don’t want to bore them.”
Click through to “The Art of Modern Movie Trailers” to view some trailers in a new light and learn some of the lingo. (The article doesn’t reference the above trailer for Midnight in Paris, but it’s a good mash-up of some of the techniques discussed.)
If you missed it: This New York Times Magazine slideshow makes it clear just how much thought went into a mere four minutes of The Girl with the Dragon Tattoo. Full disclosure: Haven’t seen the movie but I sure do admire the original trailer.